Atomic is based in Altenmarkt/Austria right in the heart of the Alps. Each new development can be tested on some of the world's most challenging pistes – within a stone's throw of the factory. The secret to Atomic's success lies in over 50 years of experience in skiing. The company dates back to 1955, when Alois Rohrmoser constructed the first skis. Atomic is now a technological market leader in terms of both its environmentally friendly production methods and its innovative products.